Sheila O, at a young age, founded ZONS P.R UK Ltd, offering PR, Marketing, Media Advertising and Events Management. A year later came ZONS Tours, an international booking agency for high profile artists. This is where Sheila broke ground and changed history, as she discovered a lucrative and untapped niche in Africa for booking international A-list artists from the United States and the United Kingdom. She would bring these artists to tour and perform across the continent, while leveraging major blue chip corporate sponsorships.

AfroZons is a ‘groundbreaking’ two-hour weekly radio show that fuses today’s hip hop with Afrobeats’ while simultaneously highlighting the latest in global, urban trends and news.

Leading a movement to bring African culture to American audiences, AfroZons with Sheila O features an array of African artists, DJs, designers, activists and entrepreneurs. As the ‘hottest’ new musical genre, Afrobeats offers a rare opportunity for hip-hop stations to catch on to the new wave of music, featuring artists such as Black Coffee, WhizKid, Tiwa Savage and Davido. After enjoying successful ratings in 2017 just airing weekends on Power 92.3 in Chicago, the show has since gone national, debuting in Washington, DC, Houston, Miami, and on SiriusXM HURVoices Channel 141.

In 2020, in the middle of a global pandemic, Sheila O decides to produce How Far” which translates to Whassup! “How Far” provided a platform for Sheila O to check in and conduct her interviews with her artist, into the studio, via Zoom. The show that solely aired on AfroZons Radio on YouTube got picked up by Hip TV and now airs in over 44 African countries.